Brazil’s most anticipated event is a challenge for non-sponsor brands.
But only Pizza Hut has the ultimate edge:
the first and only Brazilian Pizza.
Brazil’s most anticipated event is a challenge for non-sponsor brands.
But only Pizza Hut has the ultimate edge:
the first and only Brazilian Pizza.
Using this popularity we created a fun live social media campaign where every World Cup main event translated into organic stories into Pizza Hut's Instagram.
Using this popularity we created a fun live social media campaign where every World Cup main event translated into organic stories into Pizza Hut's Instagram.
We created our own statistics center, to show every little detail of the game (and our pizzas) that the watcher could not pay attention to during the match.
We created our own statistics center, to show every little detail of the game (and our pizzas) that the watcher could not pay attention to during the match.
We created our own statistics center, to show every little detail of the game (and our pizzas) that the watcher could not pay attention to during the match.
Game interactions:
Game interactions:
During Brazil's match, depending on the result, we found a way to let everyone know what happens on the field using Pizza Hut delicious food.
During Brazil's match, depending on the result, we found a way to let everyone know what happens on the field using Pizza Hut delicious food.
We also created a stamp card, giving customers a stamp each time they buy a pizza to watch Brazil’s match.
We also created a stamp card, giving customers a stamp each time they buy a pizza to watch Brazil’s match.
If Brazil wins the tournament, anyone with seven stamps gets a free pizza.
But we also need to be prepared for the worst…
The case of the tournament continues without brazil classifying.
But we also need to be prepared for the worst: The case of the tournament continues without brazil classifying.
But we also need to be prepared for the worst…
The case of the tournament continues without brazil classifying.
The results?
The results?
2.723
reactions.
4.651.201
reached users
488.275
views.
Zero
sponsored team.
Zero
sponsored player.
Zero
media investment.
Client
→
Pizza Hut
Creative Director
→
Alê Prado
Photography
→
Diro Blasco
Copywriter
→
João Vieira
Art Director
→
Rafael Pietragalla, Giulio Pinotti
Agency
→
WMcCann
Client
→
Pizza Hut
Creative Director
→
Alê Prado
Photography
→
Diro Blasco
Copywriter
→
João Vieira
Art Director
→
Rafael Pietragalla, Giulio Pinotti
Agency
→
WMcCann
Client
→
Pizza Hut
Creative Director
→
Alê Prado
Photography
→
Diro Blasco
Copywriter
→
João Vieira
Art Director
→
Rafael Pietragalla, Giulio Pinotti
Agency
→
WMcCann