Stay With Us

Movimento Prosseguir

Stay With Us

Movimento Prosseguir

Stay With Us

Movimento Prosseguir

Starring famous rappers, the campaign merges rap music and street art to teach kids the importance of education and prevent school dropout.

Starring famous rappers, the campaign merges rap music and street art to teach kids the importance of education and prevent school dropout.

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School dropout is a major issue in Brazil, especially in the peripheral regions of cities.

To fight this, we combined music and street art to connect with teenagers and spread the message that everything they enjoy outside school is also present in the classroom.

"School is everywhere, even in what you love most"

Lyrics by Rashid and Max B.O.

Lyrics  composed by

Rashid and Max B.O.

Client

Movimento Prosseguir

Creative Director

Igor Rogero, Marcelo Froés

Illustrator

Fabio Vale, Rafael Pietragalla

Copywriter

João Paulo Coelho Costa

Art Director

Rafael Pietragalla

Agency

Full Jazz

Client

Movimento Prosseguir

Creative Director

Igor Rogero, Marcelo Froés

Illustrator

Fabio Vale, Rafael Pietragalla

Copywriter

João Paulo Coelho Costa

Art Director

Rafael Pietragalla

Agency

Full Jazz

Client

Movimento Prosseguir

Creative Director

Igor Rogero, Marcelo Froés

Illustrator

Fabio Vale, Rafael Pietragalla

Copywriter

João Paulo Coelho Costa

Art Director

Rafael Pietragalla

Agency

Full Jazz