Despite being the National Team’s sponsor, Mastercard was not allowed to mention the World Cup.
To overcome this, we created a series of billboards featuring Brazilian athletes and the National Team, supporting them in a simple yet powerful way—proving that no logo was needed to make an impact.
Despite being the National Team’s sponsor, Mastercard was not allowed to mention the World Cup.
To overcome this, we created a series of billboards featuring Brazilian athletes and the National Team, supporting them in a simple yet powerful way—proving that no logo was needed to make an impact.
Client
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Mastercard
Art Director
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Rafael Pietragalla, Giulio Pinotti
Agency
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WMcCann
Client
→
Mastercard
Art Director
→
Rafael Pietragalla, Giulio Pinotti
Agency
→
WMcCann
Client
→
Mastercard
Art Director
→
Rafael Pietragalla, Giulio Pinotti
Agency
→
WMcCann