Perfect Fit

Yoki

Perfect Fit

Yoki

Perfect Fit

Yoki

Campaign and creative concepts developed for the launch
of a new, compact popcorn that fits any microwave perfectly.

Campaign and creative concepts developed for the launch
of a new, compact popcorn that fits any microwave perfectly.

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Regular 100g microwave popcorn often doesn't fit in smaller microwaves, preventing proper rotation and leaving many kernels unpopped.

Regular 100g microwave popcorn often doesn't fit in smaller microwaves, preventing proper rotation and leaving many kernels unpopped.

Yoki's solution? Smaller packages that fit any microwave.

Yoki's solution? Smaller packages that fit any microwave.

Yoki's solution? Smaller packages that fit any microwave.

Translation:

New 50G Popcorn

The same great taste,

in the perfect size.

Translation:

New 50G Popcorn

The same great taste, in the perfect size.

To advertise the new products on the digital media, we looked the most satisfying internet moment: when everything fits just perfectly.

To advertise the new products on the digital media, we looked the most satisfying internet moment: when everything fits just perfectly.

We all know that feeling, right?

We all know that feeling, right?

Client

Yoki

Creative Director

Duda Hernandes

Illustrator

Rafael Pietragalla

Copywriter

Mauro Paz

Art Director

Elano Collaço, Gabriel Máximo, Rafael Pietragalla

Agency

WMcCann

Client → Yoki

Illustrator → Rafael Pietragalla

Copywriter → Mauro Paz

Art Director → Elano Collaço, Gabriel Máximo, Rafael Pietragalla

Agency → WMcCann

Client

Yoki

Creative Director

Duda Hernandes

Illustrator

Rafael Pietragalla

Copywriter

Mauro Paz

Art Director

Elano Collaço, Gabriel Máximo, Rafael Pietragalla

Agency

WMcCann