Regular 100g microwave popcorn often doesn't fit in smaller microwaves, preventing proper rotation and leaving many kernels unpopped.
Regular 100g microwave popcorn often doesn't fit in smaller microwaves, preventing proper rotation and leaving many kernels unpopped.
Yoki's solution? Smaller packages that fit any microwave.
Yoki's solution? Smaller packages that fit any microwave.
Yoki's solution? Smaller packages that fit any microwave.






Translation:
New 50G Popcorn
The same great taste,
in the perfect size.
Translation:
New 50G Popcorn
The same great taste, in the perfect size.

To advertise the new products on the digital media, we looked the most satisfying internet moment: when everything fits just perfectly.
To advertise the new products on the digital media, we looked the most satisfying internet moment: when everything fits just perfectly.
We all know that feeling, right?
We all know that feeling, right?
Client
→
Yoki
Creative Director
→
Duda Hernandes
Illustrator
→
Rafael Pietragalla
Copywriter
→
Mauro Paz
Art Director
→
Elano Collaço, Gabriel Máximo, Rafael Pietragalla
Agency
→
WMcCann
Client → Yoki
Illustrator → Rafael Pietragalla
Copywriter → Mauro Paz
Art Director → Elano Collaço, Gabriel Máximo, Rafael Pietragalla
Agency → WMcCann
Client
→
Yoki
Creative Director
→
Duda Hernandes
Illustrator
→
Rafael Pietragalla
Copywriter
→
Mauro Paz
Art Director
→
Elano Collaço, Gabriel Máximo, Rafael Pietragalla
Agency
→
WMcCann

