Work

Illustrations

Bio

São Paulo, Brazil

Work

Illustrations

Bio

Work

Illustrations

Bio

Lumiar School

Branding and institituional Identity

Lumiar School

Branding and institituional Identity

Lumiar School

Branding and institituional Identity

Rebranding aimed at modernizing the school’s identity while preserving its innovative and student-focused values.

Rebranding aimed at modernizing the school’s identity while preserving its innovative and student-focused values.

SCROLL DOWN

←

SCROLL DOWN

←

SCROLL DOWN

←

Lumiar is a modern, project-based Brazilian school model that fosters personalized, creative learning, allowing students to explore their interests with support from facilitators and mentors.

Lumiar is a modern, project-based Brazilian school model that fosters personalized, creative learning, allowing students to explore their interests with support from facilitators and mentors.

Founded in 2002, the brand saw minor changes until 2023, when it was refreshed to elevate our campaigns.

Founded in 2002, the brand saw minor changes until 2023, when it was refreshed to elevate our campaigns.

Founded in 2002, the brand saw minor changes until 2023,
when a team was formed to refresh it and elevate our campaigns.

The challenge:

revitalizing an outdated brand to attract new students.

The challenge:

revitalizing an outdated brand to attract new students.

The challenge:

revitalizing an outdated brand to attract new students.

The brand and visual assets were updated to reflect diversity, freshness, sophistication, and a strong student-school connection.

The strategy focused on creating engaging content to introduce the school and its methodology, alongside straightforward campaigns addressing brand challenges.

The strategy focused on creating engaging content to introduce the school and its methodology, alongside straightforward campaigns addressing brand challenges.

A major concern was whether Lumiar could prepare students for college, careers, and adult life while offering
a full, quality education.

A major concern was whether Lumiar could prepare students for college, careers, and adult life while offering
a full, quality education.

↓

↓

↓

To solve this, specific campaigns were created to promote the school's high school program results and effectiveness.

To solve this, specific campaigns were created to promote the school's high school program results and effectiveness.

↓

↓

↓

Even our academic materials and posters within our schools are innovative and full of life.

Even our academic materials and posters within our schools are innovative and full of life.

Even our academic materials and posters within our schools are innovative and full of life.

A poster-based system replaced traditional board messages, enhancing communication while creating a artistic atmosphere in the school corridors.

Similarly, well-designed academic materials simplify content presentation in a clear and modern way.

Designing academic materials is a crucial component of reimagining the educational process.


Creating innovative resources can enhance learning and keep parents informed about their children's progress and daily activities.

These efforts showcased Lumiar's vast brand growth potential, making the demand for specialized sub-brands inevitable.

These efforts showcased Lumiar's vast brand growth potential, making the demand for specialized sub-brands inevitable.

In 2023, the Lumiar Cup was created to promote student interaction, growth, and respect through sports, extending education beyond the classroom.

In that spirit of continuous learning, Lumiar introduced two parent-focused brands, enabling parents to stay engaged and actively participate in their children's education beyond the classroom.

In that spirit of continuous learning, Lumiar introduced two parent-focused brands, enabling parents to stay engaged and actively participate in their children's education beyond the classroom.

Head of Growth

→

→

→

Caio Germano

Head of marketing

→

→

→

Rafael Rebellato

Brand Designer

→

→

→

Rafael Pietragalla

Growth Analyst

→

→

→

Douglas Oliveira

Marketing

→

→

→

Claudia Tambelini

Copywriter

→

→

→

Helena Figueroa

Event Lead

→

→

→

Nathatlia Ferrentini

↑

↑

Back to top

↑

↑

↑

↑

↑

Home

Home

LinkedIn

LinkedIn

Contact

Contact

© Rafael Pietragalla • 2025

© Rafael Pietragalla • 2025

↑

↑

Back to top

↑

↑

↑

↑

↑

Home

Home

LinkedIn

LinkedIn

Contact

Contact

© Rafael Pietragalla • 2025

© Rafael Pietragalla • 2025

↑

↑

Back to top

↑

↑

↑

↑

↑

Home

Home

LinkedIn

LinkedIn

Contact

Contact

© Rafael Pietragalla • 2025

© Rafael Pietragalla • 2025