Lumiar is a modern, project-based Brazilian school model that fosters personalized, creative learning, allowing students to explore their interests with support from facilitators and mentors.
Lumiar is a modern, project-based Brazilian school model that fosters personalized, creative learning, allowing students to explore their interests with support from facilitators and mentors.
Founded in 2002, the brand saw minor changes until 2023, when it was refreshed to elevate our campaigns.
Founded in 2002, the brand saw minor changes until 2023, when it was refreshed to elevate our campaigns.
Founded in 2002, the brand saw minor changes until 2023,
when a team was formed to refresh it and elevate our campaigns.
The challenge:
revitalizing an outdated brand to attract new students.
The challenge:
revitalizing an outdated brand to attract new students.
The challenge:
revitalizing an outdated brand to attract new students.
The brand and visual assets were updated to reflect diversity, freshness, sophistication, and a strong student-school connection.
The strategy focused on creating engaging content to introduce the school and its methodology, alongside straightforward campaigns addressing brand challenges.
The strategy focused on creating engaging content to introduce the school and its methodology, alongside straightforward campaigns addressing brand challenges.
A major concern was whether Lumiar could prepare students for college, careers, and adult life while offering
a full, quality education.
A major concern was whether Lumiar could prepare students for college, careers, and adult life while offering
a full, quality education.
To address this, we created specific campaigns highlighting the results and effectiveness of the school's high school program.
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Even our academic materials and posters within our schools are innovative and full of life.
Even our academic materials and posters within our schools are innovative and full of life.
Even our academic materials and posters within our schools are innovative and full of life.
A poster-based system replaced traditional board messages, enhancing communication while creating a artistic atmosphere in the school corridors.
A poster-based system replaced traditional board messages, enhancing communication while creating a artistic atmosphere in the school corridors.
Similarly, well-designed academic materials simplify content presentation in a clear and modern way.
Designing academic materials is a crucial component of reimagining the educational process.
Creating innovative resources can enhance learning and keep parents informed about their children's progress and daily activities.
Similarly, well-designed academic materials simplify content presentation in a clear and modern way.
These efforts showcased Lumiar's vast brand growth potential, making the demand for specialized sub-brands inevitable.
These efforts showcased Lumiar's vast brand growth potential, making the demand for specialized sub-brands inevitable.
In 2023, the Lumiar Cup was created to promote student interaction, growth, and respect through sports, extending education beyond the classroom.
In 2023, the Lumiar Cup was created to promote student interaction, growth, and respect through sports, extending education beyond the classroom.
In that spirit of continuous learning, Lumiar introduced two parent-focused brands, enabling parents to stay engaged and actively participate in their children's education beyond the classroom.
In that spirit of continuous learning, Lumiar introduced two parent-focused brands, enabling parents to stay engaged and actively participate in their children's education beyond the classroom.
That's just a glimpse of the incredible rebrand Lumiar
has recently accomplished.
That's just a glimpse of the incredible rebrand Lumiar
has recently accomplished.
That's just a glimpse of the incredible rebrand Lumiar
has recently accomplished.
You can also check out Lumiar's Learning AI and technological initiatives for more content.
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You can also check out Lumiar's Learning AI and technological initiatives for more content.
You can also check out Lumiar's Learning AI and technological initiatives for more content.
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Head of Growth
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Caio Germano
Head of marketing
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Rafael Rebellato
Brand Designer
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Rafael Pietragalla
Growth Analyst
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Douglas Oliveira
Marketing
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Claudia Tambelini
Copywriter
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Helena Figueroa
Event Lead
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Nathatlia Ferrentini