Everyone in Brazil knows how loved Habib's is as a brand.
What they don’t always know is why.
Everyone in Brazil knows how loved Habib's is as a brand.
What they don’t always know is why.
Is it the unique flavor? The atmosphere? The fast delivery?
It was time to create a campaign to answer these questions and raise brand awareness, using social media’s favorite aesthetic to help explain it to everyone.
Is it the unique flavor? The atmosphere? The fast delivery?
It was time to create a campaign to answer these questions and raise brand awareness, using social media’s favorite aesthetic to help explain it to everyone.
Habib's: #Inexplicable
Habib's: #Inexplicable
After all the fun, it's now time to time to get a little more serious and finally solve the mystery of why is it Habib's so great.
After all the fun, it's now time to time to get a little more serious and finally solve the mystery of why is it Habib's so great.
After all the fun, it's now time to time to get a little more serious and finally solve the mystery of why is it Habib's so great.
The truth is :
Habib's is #ForEveryone
The real reason is:
Habib's is #ForEveryone
All of that while staying true to what makes Habib's digital presence unique:
the ability to join the right conversations and memes,
keeping the brand in the spotlight.
All of that while staying true to what makes Habib's digital presence unique:
the ability to join the right conversations and memes, keeping the brand in the spotlight.
Client
→
Habib's
Creative Director
→
Rodrigo Campos
Illustrator
→
Jaime Maia
Copywriter
→
Vini Lima
Art Director
→
Rafael Pietragalla
Agency
→
Riot
Client → Habib's
Illustrator → Jaime Maia
Copywriter → Vini Lima
Art Director → Rafael Pietragalla
Agency → Riot
Client
→
Habib's
Creative Director
→
Rodrigo Campos
Illustrator
→
Jaime Maia
Copywriter
→
Vini Lima
Art Director
→
Rafael Pietragalla
Agency
→
Riot