Key arts created to launch the brazilian version of the reality show: EX on The beach - celebs.
Illustraded version of the posters.
Illustraded version of the posters.
Illustraded version of the posters.
Along with posters and platform materials, we leveraged the show's buzz to highlight a global issue affecting many women: revenge porn.
Along with posters and platform materials, we leveraged the show's buzz to highlight a global issue affecting many women: revenge porn.
Along with posters and platform materials, we leveraged the show's buzz to highlight a global issue affecting many women: revenge porn.
To combat it, Prime Video released informative videos on adult sites disguised as leaked content, offering resources for victims and educating men on the harm of spreading such material.
To combat it, Prime Video released informative videos on adult sites disguised as leaked content, offering resources for victims and educating men on the harm of spreading such material.
To combat it, Prime Video released informative videos on adult sites disguised as leaked content, offering resources for victims and educating men on the harm of spreading such material.
The footage used in this bait-videos are the images from the TV show, which is known for its hot scenes that, differently from the used in these websites, are consented by everyone involved.
The footage used in this bait-videos are the images from the TV show, which is known for its hot scenes that, differently from the used in these websites, are consented by everyone involved.
Client
→
Prime Video
Creative Director
→
Alê Prado
Illustrator
→
Rafael Pietragalla
Copywriter
→
Danilo Maia
Art Director
→
Rafael Pietragalla
Agency
→
WMcCann
Client
→
Prime Video
Creative Director
→
Alê Prado
Illustrator
→
Rafael Pietragalla
Copywriter
→
Danilo Maia
Art Director
→
Rafael Pietragalla
Agency
→
WMcCann
Client
→
Prime Video
Creative Director
→
Alê Prado
Illustrator
→
Rafael Pietragalla
Copywriter
→
Danilo Maia
Art Director
→
Rafael Pietragalla
Agency
→
WMcCann