Over the years, Coca-Cola has been one of the brands that contributed most to the popularity of plastic straws.
Over the years, Coca-Cola has been one of the brands that contributed most to the popularity of plastic straws.
Now that we know the harm plastic waste causes, something must be done.
Now that we know the harm plastic waste causes, something must be done.
Now that we know the harm plastic waste causes, something must be done.
It started with a simple idea:
the most-liked Instagram photo in 2018 featured Selena Gomez drinking Coke—with a straw.
When a new photo took the top spot, we recreated the post exactly as before, but without the straw.
It started with a simple idea:
the most-liked Instagram photo in 2018 featured Selena Gomez drinking Coke—with a straw.
When a new photo took the top spot, we recreated the post exactly as before, but without the straw.
It started with a simple idea:
the most-liked Instagram photo in 2018 featured Selena Gomez drinking Coke—with a straw.
When a new photo took the top spot, we recreated the post exactly as before, but without the straw.
Client
→
Coca-Cola
Copywriter
→
Osvaldo Neto
Art Director
→
Rafael Pietragalla
Agency
→
WMcCann
Client → Coca-Cola
Copywriter → Osvaldo Neto
Art Director → Rafael Pietragalla
Agency → WMcCann
Client
→
Coca-Cola
Copywriter
→
Osvaldo Neto
Art Director
→
Rafael Pietragalla
Agency
→
WMcCann