World Cup
Pizza Hut - Social Media strategy
The most expected event for Brazilians, is also a great challenge for
the brands that are not official sponsors of the tournament.
Every brand has its own strategy to deal with it, but no other brands
has what Pizza Hut has: the first and only Brazilian Pizza. 
Using this popularity we created a fun live social media campaign where every World Cup main event translated into organic stories into Pizza Hut's Instagram.
We created our own statistics center, to show every little detail of the game (and our pizzas) that the watcher could not pay attention to during the match.
Game interactions:
During Brazil's match, depending on the result, we found a way to let everyone know what happens on the field using Pizza Hut delicious food.
We also created a stamp card and give one stamp when costumer buys a pizza to watch Brazil's match.
If Brazil won the cup, whoever has
7 stamps wins a free pizza.

But we also need to be prepared for the worst:
The case of the tournament continues without brazil classifying.
The 
results?
2.723 reactions.
488.275 views.
4.651.201 reached users.
No sponsored player.
No sponsorship to any team.
Zero media investment.
Agency: WMcCann
Creative Director:Ale Prado
Copywriter:João Vieira
Art director: Rafael Pietragalla, Giulio Pinotti
Photographer: Diro Blasco
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