Eternal Pages

How can Leya, a book publishing brand, encourage reading and help preserving the nature? We combined the longevity of plastic with the contents that should last forever: the biggest classics of literature.
By collecting the plastic wastes from rivers and oceans, we created books made 100% of plastic which contained the most famous histories ever written.
Agency: WMcCann
Copywriter: Osvaldo Neto
Art director: Rafael Pietragalla
Illustrator: Rafael Pietragalla
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