"Ex on the beach"
Key arts created to launch the brazilian
version of the reality show
"EX on The beach - celebrities"
version of the reality show
"EX on The beach - celebrities"
Illustrated posters
Along of the posters and platform material we felt like it was time to use the buzz surrounding the show to raise awareness and help fighting a crime that affects a lot of women globally: revenge porn.
Give a Break to your EX
To spread awareness and fight the Revenge Porn, Prime Video launched informative videos on porn websites disguised as revenge porn videos that, instead of leaked content, will share information to help victims and explain better why this problem is so serious, teaching men to respect and stop spreading this kind of content.
The footage used in this bait-videos are the images from the TV show, which is known for its hot scenes that, differently from the used in these websites, are consented by everyone involved.
Agency: WMcCann
Creative Directors: Ale Padro
Copywriter: Danilo Maia
Art director: Rafael Pietragalla
Illustrator: Rafael Pietragalla
Creative Directors: Ale Padro
Copywriter: Danilo Maia
Art director: Rafael Pietragalla
Illustrator: Rafael Pietragalla