Bye bye, Straws
Within the years, Coca-Cola has been one of the brands that most contributed to make plastic straws as popular as they are now. Now, that we now the harm that plastic waste represent, something has to be done.​​​​​​​
It all began with a simple action: the most liked  Instagram photo of the time (back in 2018) was an ad of Selena Gomez, drinking coke. With a straw. After another photo of have become the most liked-photo, we recreated the exactly same post, but without the straw.
After that we started a campaign, recreating old Coca-colas ads, without the straws.
Agency: WMcCann 
Copywriter: Osvaldo Neto
Art directors: Rafael Pietragalla, Giulio Pinotti
Illustrator: Rafael Pietragalla
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